MINSK, 2 September (BelTA) - The National Center for Marketing outlined the prospects for promoting Belarusian goods and services in Turkey, BelTA has learned.
"Turkey is one of the fastest growing markets in the world. The key sectors of the economy are the service sector (34%), industry (22%), trade (16%), transport (11%), construction (10%), agriculture (7%). According to the World Bank, in 2021, the Turkish economy ranked 19th in the world. The country is one of the leaders in terms of GDP among developing countries. Last year, Turkey's GDP amounted to $810 billion, up by 10% over 2020," the center said.
The country’s imports in value terms reached $ 271.4 billion in 2021, up by 24% over 2020. "Turkey ranks 22nd among the world's largest importers. Major imports are oil, pearls, precious stones, metals and products from them, equipment and mechanical parts, land transport, ferrous metals, plastic, organic chemical compounds, pharmaceutical products," the National Center for Marketing added.
According to the National Statistical Committee, in 2021 the trade between Belarus and Turkey amounted to $1,083.2 billion (an increase of 46.4%). Belarusian exports came at $360.5 million (an increase of 170.4%). "The main Belarusian export commodity items to Turkey in 2021 were cheeses, milk and cream, condensed cream, butter, timber, bars made of iron or non-alloy steel, wooden furniture, OSB boards and chipboards, rail or tram motor cars," the organization said.
The center noted that currently there is a growing demand in Turkey for dairy products with a shelf life from six months: fresh cheeses (feta, brinsen cheese), suluguni cheeses, yogurts and kefirs with different flavors and functional additives (collagen, probiotics). In this regard, Belarus has a great potential to increase the supply of not only these products but also butter, skimmed powder and whole milk powder.
Plans are in place to launch supplies of Belarusian meat products (beef and poultry) produced in accordance with the Halal requirements.