Business news

New BelAZ director general to focus on higher output, new target markets

Sergei Nikiforovich

MINSK, 21 September (BelTA) – The head of state authorized the appointment of Sergei Nikiforovich as director general of the Belarusian automobile engineering company BelAZ on 21 September. Sergei Nikiforovich believes the key task in his new position will be to increase the company’s output and penetrate new target markets, BelTA has learned.

The executive said: “As the head of state was making the appointment decision, he positively evaluated the operation of the holding company BelAZ and clearly told me to preserve the current accomplishments with regard to product sales and further innovative development. The key task is to increase output volumes and penetrate new target markets.”

In his opinion, the global market situation is favorable for BelAZ because many enterprises were shut down due to the pandemic while BelAZ and other Belarusian factories kept working. “It gives us opportunities and chances to reach the markets that are not occupied by our competitors and increase sales volumes,” he believes.

In his opinion, it is important to also focus on work with the company personnel and enhance the innovative component in BelAZ’s products. “It is necessary to also substitute imported components by getting other enterprises involved in manufacturing cooperation schemes, help them build up the competences that will benefit us,” Sergei Nikiforovich noted.

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