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Gucci starts using AR app of Belarus-based startup

MINSK, 27 June (BelTA) – Italian luxury fashion brand Gucci has launched a new iOS app supplied by Wannaby, a resident of Belarus Hi-Tech Park, BelTA learned from the website of Belarus Hi-Tech Park.

 The technology lets customers virtually “try on” the Gucci sneakers collection, courtesy of augmented reality (AR).

“Within the app, users pick the sneakers of their choice and point their phone’s camera at their feet, after which they’re prompted to try the shoes on virtually. According to Gucci representatives, the app will make it possible for users to try on the models which have not yet been released,” the Hi-Tech Park said.

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