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Draft decree on advertising in mass media submitted to Lukashenko

MINSK, 25 March (BelTA) – A draft decree regulating advertising in mass media was discussed at a meeting on mass media hosted by Belarusian President Aleksandr Lukashenko on 25 March, BelTA has learned.

Aleksandr Lukashenko said that the draft decree had already been considered several times from various sides by the government and the Belarus President Administration. A domestic media measurement system has recently been launched in the country to ensure market transparency; a register of advertising distributors has been created.

“The situation has changed dramatically. And not for the better. As a result of the current geopolitical conflict, Russia and Belarus were subjected to a new barrage of predatory sanctions,” the president noted. Such pressure might continue, therefore a decision should be made on how to act in the current situation, the head of state is sure. “What are we going to do? What should we do? Do we have real tools to support mass media in the current situation? I would like to hear answers to these questions, first of all, from the information minister. He is very proficient in this matter,” Aleksandr Lukashenko said.

According to the president, the conversation will not only be about the economy, although this is a very important aspect. “I will not get tired of saying: support can only be provided under a specific development plan. You must understand that you cannot request budgetary funds until you exhaust your earning potential. There is no extra money in the budget, but if we see appreciable results  we will always find resources,” the head of state said.

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