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Belarusian tractor maker MTZ export to Ukraine up by 10.8%

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MINSK, 12 November (BelTA) – Export of the Belarusian tractor manufacturer MTZ to Ukraine rose by 10.8% in January-October 2020 year-on-year, BelTA learned from the MTZ press service.

“Ukraine is MTZ’s third largest tractor export market after Russia and Kazakhstan. MTZ operates an extensive dealer network with a lot of offices in all regions of Ukraine,” said Mikhail Vardugin, deputy marketing director for the CIS markets – head of the department for promotion and sales of products in the CIS.

As for Russia and Kazakhstan, the MTZ distribution networks in these countries rely on sales of tractors by the world’s leading manufacturers. Entities of the MTZ distribution network cooperate with manufacturers under one-year framework contracts. In line with them, the entities of the distribution network purchase tractors and their spare parts and then market them via an extensive dealer network.

“The tractor market of these countries is strategically important for MTZ. Russia, Kazakhstan, and Ukraine have always boasted a well-developed agricultural sector that has become even more important in recent years,” Mikhail Vardugin noted.

By the end of the year, MTZ plans to supply at least 2,400 machines to Russia, more than 1,000 to Kazakhstan, and 350 to Ukraine.

Models of products lines 800/900/100/1200, and 1500 are the most popular ones. The range of tractor models includes both simplified modifications and multifunctional models. “We have adopted a flexible marketing policy and an individual approach to customers. MTZ BELARUS tractors are also popular because they are multipurpose and can be used in various climate zones all year round,” Mikhail Vardugin stressed.

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