Opinions & Interviews

Opinion: Future of mass media depends on their convergence

MINSK, 25 February (BelTA) - The future of mass media depends on their convergence, Belarus Deputy Prime Minister Igor Petrishenko said as he spoke at the board meeting of the Information Ministry, BelTA has learned.

“We live at a time when the readership of traditional paper media is falling and when preferences are shifting to online content. In this regard, it is important for media outlets to develop their multimedia component. The Information Ministry should ensure gradual transformation of traditional print publications into convergent media. This approach is consistent with the present-day agenda,” Igor Petrishenko said.

According to him, today mass media must fight to preserve their readership and increase it. “Print and electronic media should apply a professional approach to information products and bear full responsibility for the quality, completeness and accuracy of the information they provide. It is therefore important that media serve their readers, viewers and listeners honestly and responsibly, that they maintain a balance of opinion, and provide coverage in a comprehensive and objective manner,” Igor Petrishenko said.

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