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21 Dec 2016

Belavia’s third rebranded aircraft touches down at Minsk National Airport

Belavia’s third rebranded aircraft touches down at Minsk National AirportMINSK, 22 December (BelTA) – The third and last out of three Boeing 737-800 ordered in 2014 by the Belarusian air carrier Belavia has arrived in Minsk.

Another cornflower-blue aircraft arrived in Minsk from Seattle, the United States late on 21 December. Belavia’s first rebranded aircraft touched down in Belarus on 15 August. The second one was in Minsk on 28 September.

The plane comes in white and blue colors, with a cornflower beautifying the tail. Belavia’s rebranding was financed by Boeing Company. According to the Belarusian airline, the development of the new livery took 1.5 years. The U.S. branding agencies Teague (the interior) and Paul Wylde (the livery) did most of the work involved in developing Belavia’s new style. Belavia’s new proprietary style will be used across the board: in the interior design of aircraft and office premises, the uniform of pilots and flight attendants, in document templates, the official website, in navigation and advertising surfaces.

The new Boeing 737-800 aircraft boasts new Boeing Sky Interior, which lamps allow passengers to more easily switch from one time zone to another and better handle nighttime flights. The interior design offers more space for hand luggage and more space for every passenger.

The Development Bank of Belarus provided loans to acquire the three aircraft.

Belavia is Belarus’ largest air carrier. At present the company offers regular flights to 47 destinations in 28 countries in Europe and Asia.

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