The town of Naroch bearing the name of the lake is the only resort settlement in Belarus. It was founded on the place of the fishing villages of Kupa, Urliki and Stepenevo in 1964. In the center of the town there is a hotel, an entertainment center with shops, a restaurant, and a cafe, and the national park administration building. The famous Naroch health resorts are also situated here, on the shore of the lake.