BELARUSIAN BRANDS: Polesie Toys

The Polesie Toys company produces cars, tractors, bicycles and quad bikes, building bricks, blocks and intricate elements for construction, furniture and interior items for mini-apartments, kitchenware,  “foodstuffs” and various sets to make the life of a child more interesting. Everything is made in miniature from high-quality eco-friendly plastic.

In less than 20 years Polesie Toys company from Belarusian Kobrin has turned into a recognizable brand which has gained popularity among children and parents throughout the world. In 2016 the company branched into the Japanese market with a brand store in Tokyo. Its cement mixer Construct won the Toy of the Year award in Poland.

The company was established in 1998 by a small team of enthusiasts who started their business with a multi-colored pyramid for toddlers made on a mechanical blown machine. Today Polesie is on of the largest manufacturers of children’s toys in Belarus and the CIS and is one of the leaders in Europe. The company employs about 3,000 professionals. More than 25 tonnes of raw material is processed on a daily basis. The geography of deliveries covers more than 50 countries on different continents.

A tour around the factory and secrets of Polesie Toys production in the photos of Belarus.by…